Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

Bare Necessities, Fashion Nova And Saatva launch "pre-tariff" sales before expected price hikes. Exploiting consumer ...

Many years ago, floorcovering companies would have a management-level position that combined sales and marketing together, ...

This includes advertising, sales promotion, public relations and personal selling. A business can use public relations to increase awareness of the business and its products. This is usually free ...

An important and familiar marketing and sales tool is the customer case ... There is another kind of case that serves as a valuable sales-enablement tool—a use case. A use case, often created for ...

Techniques used by a company to engage with potential customers in order to make them more willing to make a purchase. These techniques include discounts, coupons and special offers. Sales promotions ...

Why it’s useful: Campaign planning often lives in slide decks and spreadsheets before it ever hits your marketing platform. This tool shrinks that cycle into seconds, giving you a working draft ...