To ensure the best possible product introduction, I have relied on user and usability testing for a wide range of tech products that I've worked on. During that time, ...

Instagram is testing a new feature that gives users more control over what they see on the app, along with a new transparency tool for creators. ... Now, when users see recommended posts, ...

Continuous A/B split testing ensures a client’s digital presence evolves with user preferences, always offering optional experiences. Not every A/B test needs to be a complete overhaul.

User testing can help reveal how much your users know about common vocabulary and jargon. It can also help you understand how much they know about your site or product. Sample questions to ask users: ...

Usability testing shows how well a solution meets people's needs and highlights areas for improvement. Here are seven areas to watch. An essential part of a user-centered design process is ...

Skipping User Acceptance Testing is a recipe for failure. It’s not enough for a system to function in theory, it must work for real people, in real jobs, under real conditions.