Value-based pricing has gotten a lot of attention in the last few years. In short, value-based pricing is the idea that you ...

“While value-based pricing is resource-intensive because it requires gathering and analyzing customer data, it can lead to advantages in sales, elevated price points and customer loyalty, and other ...

When firms are determining the prices of the products there are a number of factors involved. In this video we compare how firms develop pricing on products based on a cost basis or if they look at ...

Value-based drug pricing offers an important way to bring down the high cost of drugs in the United States. In this approach, a drug’s price is tied to demonstrated effectiveness and benefit on ...

Pricing drugs according to the health value they provide has led to $500 EpiPens and insulin too expensive for diabetic patients to afford. "Value-based drug pricing," doublespeak for something ...

Stages of gen AI pricing. The transition to outcome-based pricing will occur in stages. Many gen AI products and add-ons are already adopting consumption-based models, where pricing is determined ...

For these reasons, “value-based pricing” is a myth, at least so far. To make it a reality we would need at least something like the tables in Consumer Reports Best Buy Drugs.

Linking drug prices to value is an important starting point, but market dynamics will cause prices to evolve over product lifecycles. Assertion 2: Getting value-based drug pricing right is nice to ...