So, after 10 years of using only Adobe Premiere Pro, I think I may have finally found a professional video editor which doesn't want me to continually burn money.

Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Fire ...

Adobe Inc. previewed its advancements in generative AI video capabilities with Adobe Firefly Video Model, set to enhance video editing and boost customer engagement.

Unlike Adobe’s professional portfolio, you don’t need to subscribe to the software in order to use it: you can grab Premiere ...

For those unaware, Adobe’s Firefly Video Model powers the Generate Video feature, which can generate video clips from a text prompt or image. It can also edit images, turn them into videos ...

April 17 (Reuters) - Adobe Inc (ADBE.O), opens new tab on Monday said it plans to introduce new artificial intelligence (AI) features into its video editing software used by the film and ...

Adobe's editing applications, such as Photoshop, Lightroom, and Premiere, have been the cornerstone of many creatives' everyday workflows. Since the rise of generative AI, Adobe has been ...