As you may have guessed from the return of pumpkin spice everything, fall is officially in the air—and for General Mills, ...

There’s a market for almost everything on the Internet, and here’s your proof: There are dedicated collectors ready and willing to pay thousands of dollars for prized vintage cereal boxes.

The cereal was then taken off shelves in 1982 before returning 30 years later in 2013. ... Frute Brute is considered by many collectors to be the most sought-after vintage cereal box.