Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

The video attracted mixed reactions. Some believed it was a staged marketing stunt by the food delivery company, while others ...

Atari, the World Health Organization (WHO), singer Dua Lipa and Xbox were among the organizations and brands to offer their sympathies.

Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

Vijay Mewalal Gupta, the vendor behind this innovative deal, allows customers to visit his stall anytime and enjoy unlimited ...

The US label founder Andre Benz spoke to Music Week last year about the set-up for the US label, which partnered with Flystr8 ...

In today's fiercely competitive marketplace, embracing innovative marketing strategies is essential for expanding reach and ...

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...