Volkswagen plans to start its public-relations campaign to try to recover from the diesel-emissions scandal by booting its ad slogan "Das Auto." Such a simple slogan, around since 2007, is hardly ...

Dive Brief: “Das Auto” is no longer part of Volkswagen’s slogan, at least for now. Public relations firm Edelman has been working with the car maker on reputation management after its clean diesel ...

But the latest casualty isn’t an executive, it’s a slogan. Volkswagen will drop the “Das Auto” tagline used since 2007, as it works to rebuild its image, reports Reuters.

Volkswagen will be ditching its “Das Auto” slogan as a part of a new strategy to help with the public relations recovery after the diesel emissions scandal. The German phrase, which simply ...

The company also gave up on the somewhat arrogant “Das Auto” slogan, and went for a very Toyota-like “Then. Now. Always” (the Japanese brand used “Today. Tomorrow. Toyota”).

Environmental activists protested outside the main entrance to Volkswagen headquarters in Wolfsburg, unfurling a banner reading "Das Problem" — a play on the carmaker's marketing slogan "Das ...

According to Volkswagen, the 30-second spot reportedly debuted a new approach to the Das Auto tagline and positioning, and is also the first step in a much larger campaign destined to increase ...

Issued on: 23/09/2015 - 20:41Modified: 24/09/2015 - 11:24 Manage my choices By: François PICARD Follow ...