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The latest Tourism WA campaign, which has a $5.5 million domestic media buy, was launched at the State Reception Centre at Kings Park on Friday morning.
“While the agency is based in WA and the day-to-day campaign work is being led by local talent, it's also the agency’s ...
The 2008 hit song Walking on a Dream by WA's Empire of the Sun has been reimagined for the campaign, which will run interstate and in 11 different countries.
Western Australia’s Deputy Premier and Minister for Tourism, the Hon. Roger Cook, said the ‘Walking On A Dream’ campaign has been developed in close consultation with WA’s Aboriginal ...
The magical, supernatural and dreamlike experiences of Western Australia have been brought to life in a global campaign by Tourism WA. WA Tourism's dreamlike tourism campaign The Walking On A ...
WA Tourism Minister Paul Papalia said the six month "Wander out Yonder" campaign encouraging West Australians to explore the state would cost around $2 million.
The campaign | The campaign, dubbed “Walking On A Dream,” is inspired by Western Australia’s 60,000-year-old Aboriginal culture. Get more details here. Tourism Western Australia Launches New ...
The creative campaign includes the iconic ‘Piccadilly Lights’ showing the 60-second Walking On A Dream film on rotation, as well as spectacular imagery of some of the state’s top tourism ...
SEATTLE — Washington state’s new tourism brand campaign, “SayWA,” has its own website, which doesn’t extol the rain forests near the coast nor the wineries east of the Cascades. Instead ...
Tourism WA said the initial campaign “did not meet the long-term needs of the post-pandemic traveller” but a new global brand to be unveiled next month was “founded on the same key ideas ...
The WA Government, through Tourism WA, has once again teamed up with Rhythm and Initiative to deliver the second iteration of “Drive the Dream,” a tourism campaign featuring West Australian ...
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