Weetabix has become a household name in the Bluegrass since Amari Williams credited it for his performance vs. Illinois in ...

By now, you’ve undoubtedly heard of Amari Williams‘ postseason fuel: Weetabix, an English breakfast cereal consisting of ...

Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the cereal ...

Dr Federica Amati, has said a cereal industry narrative that people aren't getting enough protein is 'largely incorrect' ...

Amari Williams’ teammates weren’t satisfied with his pregame breakfast before playing Troy, so they searched Milwaukee for Williams’ childhood cereal.

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Breakfast cereal maker Weetabix East Africa will upgrade its Nairobi factory for Sh200 million as it seeks approvals to ...

While at Kentucky, Pope and the Wildcats played two games at the RCA Dome, defeating Indiana 89-82 in 1995 and Clemson 79-72 ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

MILWAUKEE – The morning of Kentucky's opening game in the NCAA Tournament against Troy, 7-foot center Amari Williams had a very small breakfast. "I had four pieces of toast," Williams confessed.