What Does Effective Promotion Mean?. Effective promotion results from communications and activities that increase sales in ways that optimize the use of your marketing dollars.

As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

Learn about and revise what the marketing mix is and why it is important in business with BBC Bitesize GCSE Business – Edexcel ...

Origin of the marketing mix. The marketing mix concept was originally created after the Second World War by marketing professor James Culliton, who taught at Harvard. The modern version of the term ...

Establishing a marketing mix for your brand starts with the four P's. ... Traditionally known as the "Four P's" — product, price, promotion and place.

Over the past few months, we have been learning a short version of Marketing 101 or ?the four Ps?: place, product, promotion and price. This month, we tackle the public portion of marketing.