February 18, 2025. Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious and are averse to AI-powered products and services.

Melina Palmer’s "The Truth About Pricing" reveals how psychology drives pricing, helping businesses shift focus from numbers to value, storytelling, and buyers' sense of self.

In analyzing the results of three consumer surveys conducted over a 16-month period after the Trump 2016 election, they found that 35% of respondents participated in a boycott during the previous ...