PR activities are centered on reputation building, positioning and helping a company establish itself as a trusted authority in its industry. To accomplish this, it’s crucial for companies to ...

But while it can be difficult to measure the effectiveness of PR activities, there are ways to analyze efforts. You can count media mentions and published stories, but there's not as ...

A lot of PR activity has zero impact on the client’s public profile. It seems like a more extreme version of the famous quote about advertising: three-quarters of the money I spend on public ...

PR can help with so many areas of your digital marketing strategy, not the least of which is SEO. Public relations is usually associated with things like brand awareness and generating buzz around ...

Rooster PR has won the public relations brief for the Irish ferry company, Irish Ferries, following a competitive pitch process. Rooster’s communications activity for Irish Ferries will focus on ...

Manchester based PR Agency One will devise an omnichannel strategy that aims to secure media coverage in leading titles and drive the search visibility of Decathlon’s UK website. The company will also ...

Tank PR has been selected to handle the PR activity for house builder Miller Homes in the East Midlands. The Nottingham based PR agency was selected following a competitive pitch and will now help ...