PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

While PR’s long-term impact is undeniable, short-term, quantifiable metrics like sales and revenue are often prioritized over ...

While public relations professionals work on general brand image daily, they also must be prepared to address unexpected situations on short notice. Maintaining a positive image during these moments ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...