Done right, it positions your company as an industry authority. In tough times, being seen as a trusted expert—not just a ...

PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

Another snipes: "She does not have a thriving business. What she has is a thriving Twitter following." Some of the vitriol is owed to the rumor-churning nature of PR. "If somebody is effective at ...