The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

In 2022, public relations will need to provide answers about what action is being taken on climate, racial issues and social justice. Entrepreneurs, wake up! The “me, me, me” perspective is over.

As a discipline, public relations itself is a boundary spanner, using many communication methods to establish and build relationships. Each boundary spanning strategy or function in PR is about ...

When it comes to marketing, there are a number of subconscious biases that play a large role in consumer decision-making. Some of the more notable biases include fear of missing out, anchoring ...

How to Become a Public Relations Specialist. There are many paths to becoming a public relations specialist; however, earning a bachelor’s degree in communication or public relations is a common ...

3 Simple Steps to Maintain Relevance in Public Relations. In this rapidly growing field, PR firms will succeed by doing more than staying atop new technologies.