Most entrepreneurs and business leaders already know they're supposed to be doing public relations, but since few members of ...

Public relations is a complex discipline ... to the resources that can be devoted to evaluating the programme's results. PR looms larger in business-to-business communications than for most consumer ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...