Though marketing and public relations have much overlap, the intention and strategies are different, and it is important to understand both in order to effectively use them.

DAR ES SALAAM: THE AFRICA leading Marketing and Advertising Agency Koncept Group of Companies has been named as the Best ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

A master’s degree in public relations (PR) can help you qualify for high-level careers in PR, marketing, communication and related fields. This degree covers topics such as PR campaign ...

Public Relations Resources to Help Your Business Grow. Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the ...

Careers in marketing include advertising, research, merchandising, consumer psychology, sales and management, product management and public relations. Public relations is about building, improving ...

Through public relations, ... Now, you reckon, it's decision time: Should you integrate the fourth element of marketing's promotional mix – public relations – into your marketing tactics?

An in-depth view of tools of promotion management: advertising, sales promotion, public relations, personal selling, direct marketing and internet marketing as well as new and alternative media. Basic ...