Social media offers you the opportunity to talk with your customers rather than simply directing one-way messages at them. Approach social media marketing as a conversation directed as much at you ...

In a recent study published in JID Innovations, researchers assessed health communication messages that effectively educate the public and raise intentions to get skin exams. Melanoma incidence in ...

How social media helps scientists get the message across. ScienceDaily . Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2018 / 04 / 180412085729.htm ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals ...

When Social Media Images and Messages Don’t Match: Attention to Text versus Imagery to Effectively Convey Safety Information on Social Media. Journal of Health Communication , 2020; 1 DOI: 10. ...

Social media operates in real time, which is why it is such an effective tool for crisis response. Online discussion platforms can help businesses or brands take the temperature of what is going ...