It can be hard for a small business owner to distinguish between branding and public relations since both are used to accomplish business goals. In addition, both share foundations such as ...

Marketing and advertising are fuzzy disciplines to begin with - ask 20 experts what the difference between the two is ... Advertising is just one component, or subset, of marketing. Public relations, ...

While sales and public relations go hand-in-hand, there are also some key differences between the two functions. Sales involves the exchange of goods or services for monetary compensation.

The truth is, all marketing ... are negotiated between an organization and the people they serve — whether they are internal or external audiences. The public relations practitioner acts as ...