World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

Consider a scenario like Nike’s "Dream Crazy" (2018) or Coca-Cola's "Share a Coke" (2011) campaigns but with the inclusion of AI-powered sentiment analysis to gain deep insights into audience ...

Scissura asserted that residential construction "is cooling a bit, but it's still hot." The sector expected to expand the most is infrastructure: from $19.5 billion this year, to $23 billion in ...

Many successful business people have one thing in common: they understand the need for personal public relations. Public relations is not an option. We all relate to the public in some way.

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States, a ...

Public relations majors must be effective communicators and must have a desire to disseminate information. With a career in PR, you could write press releases, craft social media posts and deliver ...