The executive summary is a miniature version of your marketing plan – an elevator pitch of sorts. It has a section that summarizes each component that your marketing plan covers in detail.

In this guide, we’ll explain what an executive summary is and provide tips for writing your own so your business plan can start out strong.

The executive summary is the most important part of any sales proposal. Here's how to make sure that it gets read.

How to Write an Executive Summary When you're trying to sell an idea to a potential investor, you'll need to craft the pitch-perfect executive summary. Here's how to write one that will get your ...

Summary Everything we’ve detailed in this article shows just how hard it can be to write an effective executive summary, despite the many strategies for doing so. There are several factors to consider ...

Just about anyone in business has to write reports. These reports may be a few pages or they may be hundreds of pages in length. The one common element in most reports is something called the execu… ...

How to Write an Executive Summary for a Marketing Plan An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's ...

How to Write a Great Business Plan: The Executive Summary The second in a comprehensive series to help you craft the perfect business plan for your startup.