Author of the best-selling book, THE HIDDEN PERSUADERS, VANCE PACKARDturns his attention here to certain operations of some public relations firms which mislead the gullible.

The key function of public relations is to build brand awareness. To succeed in a crowded marketplace, startups must make themselves known to the public, and PR can help new businesses spread the ...

No matter what size it may be or stage of growth it might be in, every organization needs to foster good relations with the public. The truth is, PR is not a luxury or a nice-to-have for today’s ...

Everyone seems to know the term Public Relations (PR), but not everyone truly understand its meaning. Although many organizations know that PR is a good way to build marketing methods and enhance ...

We share a commitment to promote and support effective science communication and to increase public appreciation for the life-improving impact of the chemical sciences. If you would like to be ...