Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools ...

PERTH AMBOY, N.J., Dec. 18, 2021 /PRNewswire/ -- Cameras have become one of the major selling points for modern-day smartphones, including rugged phones also. Over the past years, there are only ...

Aparna Sundar, James J. Kellaris, How Logo Colors Influence Shoppers' Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness, Journal of Business Ethics, Vol. 146, No. 3 ...