Zudio’s success promises to give stiff competition to regional retailers such as V-Mart, Style Bazaar, City Kart, and V2 Retail, the report said.

During FY24, Zudio made strides by entering 46 new cities and strengthening its presence in 48 existing cities. The brand achieved impressive sales figures, selling 90 T-shirts every minute, 20 ...

Zudio was the standout performer as it tapped into the pentup demand in small-town India, at a pace never seen before, notes Indrajit Gupta, co-founder and director, Founding Fuel.

As of FY24, 85% of Zudio’s items are priced under Rs 1,000, and most of its core SKUs hover around the Rs 300– Rs 500 range. “Affordability is the brand,” a retail analyst at Edelweiss noted.

Trent Ltd, the parent firm of well-known brands such as Westside and Zudio, has been one of the fastest-growing companies in India’s retail sector over the past five years, with its stock having ...

The secret to Zudio's remarkable success in scale and profitability lies in its effective application of the blue ocean strategy. It is particularly interesting that Noel Tata, Chairman of Tata ...