If you want to hear an absurd story about how to stifle business growth, consider how frequently marketers change ad agencies ...

A new trend report by TBWA shows how brands can stop following culture and start contributing to it. Cultural relevance has never been more important or desired by brands and marketers than it is ...

At Ad Age, we use AI-assisted versioning to create additional versions of our original reporting. Our AI highlights key ...

The Omnicom Advertising Group boss opens up on the future of its ad agencies and why ‘sibling rivalry’ will be healthy for ...

Ad industry leaders are modifying their social impact strategies to move beyond buzzwords, according to Campaign’s exclusive ...

A successful remote agency doesn’t just focus on productivity; it fosters a healthy work-life balance by encouraging staff to ...

“Nobody wakes up wondering what TV commercial they’re going to see that day,’” says Hamling, founder and chief creative officer of advertisement agency The Mayor. “It’s not lost on me that entire ...

Dooley Tombras told Knox News how thoughtfully implementing AI and global growth earned the Knoxville advertising company Ad Age's Agency of the Year.

A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Mississippi's oldest advertising agency and a staple of Jackson business ... Godwin led a tourism campaign to promote Mississippi's culture, history, food, and other attractions.

The report claims US ad agencies unethically padded their profits with secret rebate schemes, and that's just the tip of the iceberg. Now that we've had some time to digest the findings, here are five ...