TikTok and Instagram are reportedly working on apps designed for television viewing. The move follows the success of ...

Unlike YouTube’s full-blown TV replacement model, Meta’s upcoming app for Instagram would focus on Reels, bringing vertical video content to larger screens. TikTok is also said to be prioritizing ...

Trigg, the young son of the TikTok star, died days after he was found unresponsive in a swimming pool at the family’s Arizona ...

“Footnotes” allows users to add “relevant information” to videos and rate helpfulness of comments, similar to X’s Community ...

TikTok’s edge over Instagram waned incrementally in 2021 and 2022, before losing its spot as the most-downloaded app last year, when Instagram’s monthly active users reached 1.47 billion ...

Since it gained popularity in 2020, TikTok has posed a major competitive threat to Instagram — drawing away users’ attention and time and forcing the older app to rework its algorithm.

Instagram simply has more to offer, can help people build their brand, is perfect for photos and videos, and has the staying power that TikTok lacks. It will be fun to see if the predictions prove ...

Call-outs for those under-25 have risen by 90% over the last five years, driven by TikTok and Instagram videos depicting ...

The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are similar to Instagram's broadcast channels.

Instagram Engagement Rate Per Post: According to one report, the median engagement rate on Instagram is .43%, lower than TikTok, but higher than Facebook or Twitter.

According to data obtained by The Wall Street Journal, Instagram users spend 17.6 million hours a day watching Reels, while people spend an astounding 197.8 million hours a day on TikTok.