The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are similar to Instagram's broadcast channels.

Unlike YouTube’s full-blown TV replacement model, Meta’s upcoming app for Instagram would focus on Reels, bringing vertical video content to larger screens. TikTok is also said to be prioritizing ...

Since it gained popularity in 2020, TikTok has posed a major competitive threat to Instagram — drawing away users’ attention and time and forcing the older app to rework its algorithm.

TikTok’s edge over Instagram waned incrementally in 2021 and 2022, before losing its spot as the most-downloaded app last year, when Instagram’s monthly active users reached 1.47 billion ...

TikTok and Instagram are reportedly working on apps designed for television viewing. The move follows the success of ...

Instagram simply has more to offer, can help people build their brand, is perfect for photos and videos, and has the staying power that TikTok lacks. It will be fun to see if the predictions prove ...

Instagram Engagement Rate Per Post: According to one report, the median engagement rate on Instagram is .43%, lower than TikTok, but higher than Facebook or Twitter.

According to data obtained by The Wall Street Journal, Instagram users spend 17.6 million hours a day watching Reels, while people spend an astounding 197.8 million hours a day on TikTok.

'As seen on TikTok' Nearly half of Instagram's users use features like product tags and the Shop tab to shop weekly, according to a 2020 survey of 4,500 adults from market research firm Ipsos.

Instagram, Snapchat and TikTok are racing to copy key features of BeReal, which prompts users to share a candid photo at a random time each day.

With TikTok’s future uncertain, Instagram is hoping to lure some creators away with the rollout of a direct competitor, Reels, which is launching in more than 50 countries today, including the ...