Georgia bill aimed at eliminating income tax on NIL was inspired by Nick Saban wanting to help Georgia Bulldogs coach Kirby ...

When Name, Image, Likeness (NIL) is a topic of conversation, chances are the Oregon Ducks are mentioned. Though the Early Signing Period cemented the future loc ...

Several insiders have named the Georgia Bulldogs as the college football team that spent their name, image and likeness (NIL) ...

The NIL era in college football has completely changed the game, and the highest-paid players are making millions before ever ...

The Michigan Wolverines are being labeled as the 'biggest winner' on the recruiting trail for the 2025 class, as Sherrone ...

Major college sports changed in 2021, when Congress allowed student-athletes to make money off their name, image and likeness ...

University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with NICHOLAS AIR.

A year ago, Lane Kiffin turned spring football into a spectacle of hot dog contests, golf cart races and tug-of-war ...

Georgia lawmakers might exempt college athletes' NIL deals from state income tax. Former Alabama coach Nick Saban had a role ...

Remember when Brian Kelly agreed to match NIL donations for LSU football? Fans stepped up — and it helped the Tigers in the transfer portal.

NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.