Kipsta, the French brand owned by sporting goods retailer Decathlon, has strengthened its presence in football after ...

Swatch group-owned watchmaker Tissot has signed its second extension deal with the NBA, WNBA and NBA G League as it ...

Diamond League rights are changing hands in Germany from this year, with Sportdeutschland.TV, the streaming platform of DOSB ...

The Swiss Football League (SFL) has announced a new five-year agreement with online retailer Brack to be naming-rights ...

More change is expected at the sports portfolio of Ineos after it emerged the global chemicals company has split from British sailor Sir Ben Ainslie to launch a new America’s Cup challenger team.

Disney has retained World Surf League rights in the United States for 2025, and will also show its competitions in Latin America and the Caribbean.

HSBC is back on the UK grass court tennis scene after losing its Wimbledon sponsorship, signing up as the title sponsor of ...

Major League Baseball has leveraged the popularity of the Los Angeles Dodgers’ star Japanese pitcher Shohei Ohtani to strike a sponsorship deal with Japanese firm Ito En and its unsweetened green ...

A renewed agreement with Canal Plus to show live English Premier League action is the highlight of a sports programming ...

The top 20 highest-earning clubs in world football made a record €11.2bn ($11.7bn) in 2023-24, boosted by rising commercial ...

Inter Milan has furthered its commercial push into Saudi Arabia via a regional sponsorship agreement with telco Zain KSA ...

China’s return to the highest echelons of women’s tennis is complete after the country was awarded hosting rights to the finals of the Billie Jean King Cup, the national teams’ tournament.