Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Nike started with running, made a splash with basketball, then expanded into other sports ... reached a Grand Slam final and stopped playing WTA matches in 2003. In 2001, adidas signed first ...

Travis Hunter’s decision to sign with Adidas sent shockwaves through the sports world, especially with Nike’s long-standing dominance. But former NFL MVP Cam Newton, who himself made headlines ...

LIVERPOOL, England : Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year ...