Driven by the spirit of generosity ... and create a collection inspired by those looks, made this Rodeo even more special." CROWN ROYAL X PURPLE BRAND RODEO CAPSULE COLLECTION, INSPIRED BY ...

"Through the Hats Off Grant and Royal Rider program we are proud to support and celebrate talented individuals who keep the spirit of rodeo alive," said Hadley Schafer, VP of Crown Royal.

The city of Houston is never short on spectacle, but even in a town accustomed to grand gestures, this was something ...

This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown Royal to release a limited-edition capsule collection featuring a ...

Crown Royal-powered Birthday Bonanza featuring T.I., Ludacris, Coco Jones, Jagged Edge, Keith Sweat, Yolanda Adams, and more. “The Houston Livestock Show and Rodeo has been an important part of ...

The rise of rope horse futurities has brought an influx of money and interest to the sport. This pivotal time in roping history reminds me so much of the evolution we have seen in barrel racing ...

Driven by the spirit of generosity, the award-winning whisky teamed up with Houston icons Bun B and PURPLE BRAND co-founder Luke Cosby to debut a limited-edition collection honoring rodeo style ...

The evening was also a celebration of the Port Arthur native’s birthday, a prelude of festivity to an already momentous rodeo season. CROWN ROYAL, BUN B AND PURPLE BRAND CELEBRATE RODEO ...

Driven by the spirit of generosity ... Crown Royal will donate up to $25,000 to Soldiers' Angels. * This rodeo season, Crown Royal is proud to shine a spotlight on the work Soldiers' Angels ...