Ice Cube’s Big 3 basketball league is coming to Elon Musk’s X platform and he isn’t here for the criticism about the move. On March 22, the rap icon and entrepreneur took to X (formerly ...

N ow in its eighth season, Ice Cube’s dream of the Big 3 has been realized several times over. Its mission seems to have adjusted over time, but he’s found ways to keep things going. For that ...

Ice Cube is defending his new partnership with Elon Musk.. Last week, a fan accused him of being in cahoots with “white supremacists,” a.k.a. Elon Musk, now that Cube’s league the Big 3 will ...

From its early days, Ice Cube clarified that the Big 3 wasn't trying to compete with the NBA but rather coexist alongside it. Yet, the NBA's silence on the matter has spoken volumes.

Serial entrepreneur Ice Cube is producing and starring in an unscripted series about his Big 3 professional basketball league. Ice Cube’s BIG3 Basketball League is recognized as the first ...

Ice Cube took a big swing to get Caitlin Clark into his 3-on-3 basketball league. Ice Cube said Thursday he offered Clark a two-year contract for $10 million, with the potential for more.

Ice Cube, the founder of the 3-on-3 league, recently revealed he has three players he would like to see get involved sometime in the future. One of them happens to be a former Detroit Pistons guard.

(CBS) Rapper, actor, entrepreneur and most recently basketball league co-founder Ice Cube stopped by the 670 The Score studios Thursday. He was in town ahead of The Big 3 -- the three-on-three ...

Now in its eighth season, Ice Cube’s dream of the Big 3 has been realized several times over. Its mission seems to have adjusted over time, but he’s found ways to keep things going. For that ...