Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions.  You might already have dozens of static pages built for ...

His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to take one, specific action. Typically ...

As a professional marketer, your real estate landing pages are one of your most valuable lead generation assets. Get them right, and your ROI from paid leads will soar. Get them wrong, and your ...

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase. A landing page does one thing for your ...

Search Engine Land » SEO » How to design landing pages that boost SEO and maximize conversions Chat with SearchBot Please note that your conversations will be recorded. Over the last several ...

If you've been running an online business for any length of time, you've probably encountered the frustration of landing pages that don't convert. You create a page with the perfect mix of ...

Search Engine Land » Platforms » Microsoft » Microsoft Advertising » 7 Conversion Rate Truths That Will Change Your Landing Page Strategy Chat with SearchBot Please note that your ...

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the ...

Quality landing pages result in more conversions. Whether it is newsletter subscriptions, sign-ups, downloads, lead generation, or something else, when you use landing pages, you experience higher ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...