The marketing mix is a term coined by Neil Borden in a 1948 article called, "The Concept of the Marketing Mix." It describes the various elements that together make up the strategic marketing plan ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Marketing mix elements help in ascertaining the effectiveness of each marketing input in terms of Return on Investment. A robust marketing mix strategy can help gauge the efficiency and ROI for ...

The client was also able to achieve the required results by implementing the key marketing mix elements. Within a few months after the implementation of the marketing strategy, the client was able ...