However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

I am confident that I am the first person who read the entire thing. A good marketing plan should be focused on presenting the objectives, the strategic initiatives needed to achieve the objectives, ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy ...

Paulo Coelho If the circus is coming to town and you paint a sign saying “Circus Coming to the Showgrounds Saturday”, that’s advertising.If you put the sign on the back of an elephant and walk it into ...

Smith: You’ve got to have an integrated marketing strategy. That is a big shift to make because it’s requiring brands to think about how they’re structured and how they break down their own ...

Whether we’re marketing a pharmaceutical brand ... Where to start: Keep the brand plan in sight. Incorporate omnichannel strategy to the latter part of the formalised brand planning cycle ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.