How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

These 10 companies should turn back the clock to a time before brands started draining the personalities from their logos to fit the digital age.

Beginning with the first issue in May 1992, Roger Penske and Team Penske have been featured on the cover of RACER magazine 44 times. No other team comes close. The video below looks back at those ...

INDIANAPOLIS, Ind. — Continental A.G.'s Hoosier Racing Tire Corp. unveiled a new logo and branding at the 2021 Performance Racing Industry (PRI) trade show. The iconic purple color of the Hoosier ...

The lead investors behind North America's foremost motorsports news and information source RACER announced today that they have acquired MAVTV and will rename the TV network – that's available ...

The Ram brand, comprised of the Ram 1500, Ram Heavy Duty, Ram chassis cabs, and midsize Dakota, will continue to sport the ram's horns. Is the logo change enough for the Dodge brand?

The fledgeling Cupra brand, recently spun off from Seat, is making its public debut at Geneva with the "first 100 percent electric racing touring car in the world." The e-Racer peaks at 680 hp and ...

Speaking at Namco Bandai’s ongoing showcase in Dubai, product manager Kevin Chadine suggested the Ridge Racer name will become a brand within the racing genre, featuring a range of different ...

Future Classic is most definitely one of my favorite labels/collectives/MGMT teams/brands in all of dance music right now. Between Flume, Hayden James, Flight Facilities, and the rest of their ...

One of the very best Nike Flyknit sneakers is making its long-awaited comeback this weekend. After getting remixed last fall with the "Multicolor 2.0" release, the "Multicolor" Flyknit Racer ...

LUZERN, Switzerland, Nov. 18, 2019 /PRNewswire/ -- Adrenaline, racing cars, Formula 1... even the first glimpse of the new Regulator Classic Carbon Racer immediately thrusts you into the world of ...