Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Now, more than ever, the need for mission-critical leadership is evident as we face unprecedented challenges. We must do ...

Public relations professionals say digital storytelling is the biggest future PR trend (88% cite it as important). Social listening ranks second (82%) among PR professionals, followed by social ...

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

The merger signals a new chapter in purpose-driven public relations, one that celebrates the intersection of culture, community, and strategic communication.