"But you're doing this very bad trick, which is projecting those patches on a white background. Show that same patch on a neutral ... brain tries to interpolate a kind of color context for the ...

The effect rests on the illustrator altering the brightness or color ... background is brighter at one end and darker at the other. Another example is the Munker-White illusion, displayed in the ...

The brain instead strives for “color constancy”—recognizing the same object as having the same color no matter what ... black on a bright background but almost white on a dark one.

Our perception of color ... image, which can change how they interpret and name the colors. If you think the dress is in shadow, your brain may remove the blue cast and perceive the dress as being ...