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As AI agents prioritize efficiency over emotion, marketers should rethink loyalty strategies using structured data, pricing ...
Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...
Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...
Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...
See Jordan Brand’s take on a tune from ‘Annie’ and Nike’s sweet tribute to British Open winner Scottie Scheffler.
The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...
Omnicom Group’s GSD&M will oversee creative, strategy, media, experiential and social duties for White Castle, with its first work expected in early 2026.
Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.
Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the perception of the advertising industry and more.
Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...
Overdrive Creative Director Ryan Weaver joins the podcast to talk about removing stigma and increasing accessibility for the ...
VideoAmp has named its executive chairman as its CEO as Pete Bradbury, a former senior Nielsen executive who joined in early ...