The old SEO playbook won’t cut it. Smart brands are already tracking whether Siri, Gemini, or ChatGPT even mentions them. This approach shifts from traditional SEO's emphasis on clicks and backlinks ...

Only one right answer? In the traditional search model, brands competed for attention by optimizing headlines and metadata to win over algorithms. But when a consumer now asks an AI model, “What’s the ...

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

7 Things You May Not Know About Google's Disavow Tool The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched.

Cybersecurity in SEO: How website security affects SEO performance Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously ...

What’s the impact of social media on consumer buying decisions? How does buying on social media look today? How can it change in the future?

Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy.

The ultimate guide to meta tags: why they matter and how to optimize them for impact Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta ...

Task Analysis: The Key UX Design Step Everyone Skips Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will ...

The future of Google and what it means for search Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more.

A guide to implementing Google’s “How-to” schema "How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with ...

Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to why they're so important, and the six kinds that you should prioritize ...