Mattel is set to take center stage. President of Mattel Studios and Chief Content Officer Robbie Brenner and Chief Franchise ...

Spin Master and Rachel Accurso (Ms. Rachel) recently added more than 10 additional toys to the existing Ms. Rachel line.

Hasbro joins Comic-Con International: San Diego (SDCC) with an exciting fan experience, complete with new product launches, ...

MGA’s Miniverse has become one of the most popular collectible toy lines. Now, the unique and interesting concept is a mobile ...

Consumers are seeking unique and imaginative games, a trend PlayMonster has recognized with the announcement of this ...

Gen Con, North America’s largest and longest-running tabletop gaming convention, has officially named Ravensburger as a Co-Sponsor of its 2025 event. The publisher — known for hit titles like Disney ...

Mattel ’s Fisher-Price brand is collaborating with Big Little Feelings to launch a line of play kits that tackle toddler ...

Entertainment company Toikido oversees Bad Egg Co. and is appointing Eolo Toys as its global master toy company. Bad Egg Co. was founded as a Web3-native IP in June 2024. Its sell-out NFT collection ...

This 18-inch doll features the dark yet beloved heroine from Netflix’s Wednesday series. Wednesday features her signature look, complete with long black braids, dark fingernails, and a black velvet ...

The Hess Miniature Series returns with a limited-edition 5-in-1 toy set of miniature trucks and trailers inspired by the ...

This solution-based kit provides tips and tricks for tackling tantrums. The kit includes a Feelings See ‘n Say toy, a sun ...

Parents can teach toddlers about kindness and sharing with this hands-on kit. The kit includes a pretend ice cream playset, a ...