With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Pinto to lead APCO’s India operations and be responsible for the company's strategic corporate business across Asia.

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

Articles written by Prady Kumaar ...

Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, ...

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian ...