TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots in China.

Amazon has placed a bid on TikTok, as the April 5 deadline nears for a potential sale of the social media company. If a deal does not emerge, the popular app could face a nationwide ban.

TikTok’s short-form videos have proven to be an incredibly effective marketing tool. Amazon launched a TikTok-style shopping feature called Inspire in late 2022, but it failed to gain traction.

Amazon has shut down its TikTok-esque social shopping feed, Inspire, and will be replacing it with Rufus. By “Rufus,” we mean the AI shopping chatbot, not the naked mole rat from Kim Possible.

Amazon has made a bid to acquire TikTok as the popular social media app faces a looming deadline to be divested from its China-based owner or face a ban in the U.S. that could take effect this month.

Grace Waterman is among millions of TikTok moms budgeting ahead of the school year. Many have shared their back-to-school ...

Amazon has reportedly made a last-minute bid to buy TikTok ahead of the April 5 deadline. Other bidders include Oracle, Blackstone, and a $30 billion offer from Jesse Tinsley’s consortium.

Amazon apparently reached out to Vice President JD Vance and commerce secretary Howard Lutnick with the offer, as President Donald Trump was set to have a meeting about TikTok’s future on Wednesday.

Amazon has made a late bid to purchase TikTok, a person familiar with the ongoing White House-led discussions to identify a non-Chinese buyer for the social media app told NBC News.

TikTok has been making it easier for users to save the songs they hear in video clips on the platform to their choice of ...