A year of the chicanes. That was how I described the twists and turns that the marketing and advertising industry navigated ...

“Whether it be our iconic bickies like Monte Carlo and Scotch Finger, or crowd favourites Jatz and Barbecue Shapes, it’s clear Aussies love a mix of classic, sweet, and savoury in 2024.

According to the International Renewable Energy Agency (Irena), the Middle East has less than 1 per cent of the world’s renewable capacity. But from a low base, it is also the fastest-growing region ...

Feb. 2, meet author Elizabeth C. Bunce, the word-sleuthing mastermind behind the “Myrtle Hardcastle Mystery” series, during an author talk at Helena Middle School at 1 p.m.

Andy Agathangelou, founder of campaign group the Transparency Task Force, which recently organised a rally outside the ...

With a series of huge projects, the Gulf is rapidly changing its energy mix. In five years’ time ... water and wind resistant,” said Yong Liu, a marketing executive at BYD, one of China ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Search Engine Land » PPC » Marketing attribution models: The pros and cons Chat with SearchBot Please note that your conversations will be recorded. As third-party cookies phase out, measuring ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.