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PRESS RELEASE AB SCIENCE PRESENTS ITS FINANCIAL INFORMATION AS OF DECEMBER 31, 2024 AND THE KEY EVENTS OF THE PERIOD Financial and corporate situation Operating deficit of 6,1 million euros ...

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AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Gift 5 articles to anyone you choose each month ... So a post by Telstra chief marketing officer Brent Smart on Wednesday night gave some sweet relief. Peter Dutton looking classy in defeat ...

"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend, that's very, very long duration projects," Eric Sheridan, in a Goldman ...

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Economist Diane Osgood explains how appealing to shoppers' values—even in the age of high prices and tariffs—can make a difference.

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

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