Disney Advertising completed its 2025-2026 Upfront with overall volume flat from year before, despite increased sales in sports and streaming.

It might still be the height of beach season, but make no mistake -- savvy local advertisers are busy booking up the choicest ...

Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming ...

The Advertising Regulatory Board (ARB) has partnered with TBWA\Hunt Lascaris to launch a campaign raising awareness that ...

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a ...

Advertising aims to drive immediate actions or responses, such as purchases, leads and subscriptions. Its primary focus is driving sales, whether through retail, online or phone channels.

The advertising landscape has rapidly shifted over time since the evolution of traditional streams, like print and television. The first television commercial aired in the U.S. in 1941; it was a ...

Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. When developing an advertising budget, the amount spent on these other ...

Meta said its decision won’t affect political advertising outside of the EU and that EU users will still be able to debate ...

Tesla has established itself as the biggest and most prominent electric car company in the United States. However, a false ...