Background advertising isn’t new, Perez Hilton regularly uses the format, but this is the first time I’ve seen an ad network dedicated to these sorts of ads. Ugly, in-your-face, intrusive and ...

A new Google patent could enable the search giant to base advertising on background noise during phone conversations, although the scope of the patent is much broader. Google was awarded a patent ...

Google’s system analyzes the background noise, takes into account your location, determines that you’re at a ballgame and delivers related ads or links to your phone with sports scores and news.