Bad Bunny was asked what his family thought of him stripping down to his underwear for his viral Calvin Klein ad campaign on ...

In the clip, the automobile aficionado is inspecting inside a car hood, wearing a white ribbed tank top and wide-leg jeans.

Lifetime Budgets give more control over long-term spend, with flexible adjustments, refund protection, and simplified ...

Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has rolled out two bold, new ...

The campaign, called “Hell Yeah You’re Buying a Home,” is designed to “energize and empower” the next generation of ...

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their ...

Senate Republican-aligned group One Nation begins eight-figure ad blitz in multiple states showcasing GOP's newly passed ...

The campaign quickly achieved social media virality and fueled a number of awestruck TikTok posts. The resulting surge in social impressions was worth about $74 million, according to PVH Corp., the ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...