The Sharaf DG campaign included mall activations, digital takeovers, newspaper ads, influencer marketing and bank ...

The campaign, called “Hell Yeah You’re Buying a Home,” is designed to “energize and empower” the next generation of ...

Senate Republican-aligned group One Nation begins eight-figure ad blitz in multiple states showcasing GOP's newly passed ...

When done right, catchy advertising jingles ensure you keep a company's products top of mind when shopping. See how many ...

MAHA Action has launched a six-figure ad campaign to support President Trump and Health Secretary Robert F. Kennedy Jr.’s ...

While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project Management Institute tells The Drum that brands cannot rely on tech alone to ...

It’s the first work from creative network Ingo since being appointed by the telco in January.

Nigerian music sensation, Adekunle Gold, also known as AG Baby, has expressed displeasure after a well-known bank allegedly used his viral 'first-class ...

Today, it announced the launch of a new campaign in its upcoming three-part digital series. Featuring actor, entrepreneur, investor and brand ambassador Shilpa Shetty, the campaign boldly uses satire ...

Nicolas Chammaa discusses why sustainability in marketing must reflect real actions, be rooted in real places, and shared by real people.

Mastercard has launched a new regional campaign that leans into quiet storytelling and emotional resonance, moving away from ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...