The glamour of motorsport and a race track’s name has never escaped the boundless imaginations of car manufacturers’ ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

The Hechinger Report reports that online education costs equal or exceeds in-person tuition, which some students find ...

When many of us think about the classic responsibilities and tasks that estate agents are associated with – ranging from ...

FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with ...

Use these tips, tricks and AI prompts to elevate your real estate copywriting and encourage leads to get in touch with you.

ChemBizR Senior Analyst Shivani Nainwal explores how bold ingredient innovation is driving HFSS-compliant food reformulation ...

In the case of these Ikea concepts, for example, the focus is on the product itself—an area where AI currently excels. If you ...

BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...